About

InsideAccelevate.

The expertise behind the work, and the people who do it.

Founders

The people behind the work.

Callum King

Search craft — Google and AI.

Callum runs the search side of Accelevate — the work that ranks our clients on Google and gets them recommended inside ChatGPT, Claude, Perplexity, and Gemini. Six years inside e-commerce, ranking premium brands and working out what actually moves a sale. He built and sold a property business before Accelevate. Now he leads the methodology across every client account and the brands we operate. If a piece of work doesn't move a ranking or earn a recommendation, he kills it.

Pawan Julani

Commercial, strategy, and client work.

Pawan runs the commercial side of Accelevate — client strategy, account leadership, and what it takes for a premium brand to actually move. He came up in software engineering and SaaS, then spent years building and selling products to founders like the ones we now work with. He understands the technical side end-to-end, and uses it to translate between what an engineer can build and what a CMO needs to see in a quarterly review.

Apply for a brand audit.

We audit prospective clients before we agree to work together. You get a 30-page report showing where your brand stands today across Google, ChatGPT, Claude, Perplexity, and Gemini — and a twelve-week plan to move you up, whether you hire us or not. Free, and limited to brands we think we can move.